Revolve is huge.
I’ve admired this popular fashion megagiant since #RevolveInTheHamptons made the eyes of every mdicroinfluencer glitter with envy and longing. We’ve all followed since fashion icons such as Aimee Song, Camila Coelho, and Negin Mirsalehi, to name but a few, were donning brands such as Lovers and Friends, Majorelle, and Tularosa; names we had hardly heard of before, but Revolve was quick to enforce themselves as their main stockist.
What separated Revolve from many other online shopping destinations was that they cultivated a lifestyle that grasped the power of social media influencers in an interactive form. By providing an experience for social media influencers through parties in the Hamptons, getaways to exotic destinations, and capturing the whole thing through photographs to promote on their page, the Revolve lifestyle was branded. The Revolve lifestyle became a beacon to aspire to, and that is marketing genius, if you ask me.
What happened with Revolve in the U.S. is slowly making its way north to its neighbour, and that’s all of us here in Canada. We shop online with scrutiny and and a hint of reluctance; our government imposes annoying duties on all of our packages, and many international brands fail to recognize that we can end up paying nearly half the amount of our product’s value in taxes. The resulting effect on our knowledge of international brands is insidious: yes, it is vital that we support local brands and talent, but we can’t live in under a rock entirely.
Revolve does usually mark the value of their packages lower so that when they ship, you pay lower duty costs. I’ve paid $50 in duties from a company in the U.K. for a silk blend dress. Revolve is nothing like that, I can assure you. And they should be able to price match with other online retailers (I’m talking about Shopbop). If they say otherwise, I’d argue it and let me know how it goes. What I’m trying to say is that they’re making their way into the conscience of Canadian shoppers, and they’re doing it right this time.
Before we get to all the nice pictures my sister took, let’s talk about this top for a minute. It’s an H:ours top: an edgy, simplistic, and super hot label that’s perfect for parties. I’ve made this look a little more casual with high waisted jeans and a gold belt, but there’s a gorgeous matching pair of pants or a skirt that look amazing with it. The gold chains embellishing the sleeves and the back take this classic silhouette a step further.
Keep scrolling to shop this look!
Like what you see? I’m wearing a size XS (for size comparisons). Shop this top here.